About Us

Last Updated: Apr 17, 2022

The Real Beauty Manifesto was founded in 2015 with the aim of uniting natural and organic beauty brands in support of a more holistic vision of honesty, integrity, community and sustainability.

Organic beauty brands adhere to strict standards concerning the quality and provenance of their ingredients as set out by the certification bodies that regulate them. However, collectively they also believe in and stand for additional values concerning integrity, sustainability, community and compassion. The Real Beauty Manifesto articulates these values, setting them out clearly and concisely.

The RBM logo provides an immediate point of reference informing customers that a product is made with decency and care and can be bought with confidence. The Real Beauty Manifesto is complementary to the existing standards and gives its members a way to foster positive change across a broad range of important issues.

We hope that as more brands join and the movement grows the beauty industry will be steered towards new standards of openness and transparency.

What We Stand For:

Purity – we avoid all harmful chemicals and toxins in the products we sell and promote natural and organic living to safeguard our health, our planet and our children’s future.

Compassion – we aim to be considerate as companies and as individuals. We refute the need for animal testing in any form during the production of beauty products and refuse to sell or stock any products tested on animals.

Honesty –  we oppose promoting unrealistic beauty ideals that contribute to the increasing number of young people developing negative body image, low self-esteem and eating disorders. We aspire to promote equality and operate without prejudice.

Community – we endorse equal opportunity and support small and local enterprises to encourage a diverse and healthy economy in tune with their communities.

Transparency – we believe the price you pay for a product should reflect the value of its ingredients and that these should be clearly displayed on its packaging.

Sustainability – we recycle whenever possible and actively minimise the waste we produce and the resources we use to run our business, with a particular focus on our ingredients and packaging.

We aim to make these values the standard in beauty for everyone!